Hello Timbits Sports leaders,
I hope you are all keeping well.
To help Canadians get even more excited about the return of the NHL playoffs, starting today (August 19th) Tim Hortons restaurants will be launching a new retail Hockey Program. The NHL Superstar Collectable Sticks! They are collectable-replica mini hockey sticks used by six of the NHL’s most prolific superstars. Each mini-stick is approximately 5.5” and displayed in a locker box.
Players featured are:
·         Sidney Crosby
·         Connor McDavid
·         Carey Price
·         Alex Ovechkin
·         Mitch Marner
·         Nate MacKinnon
The new program also includes a prizing component. If you find a Golden Stick, you win either a Sidney Crosby game-used hockey stick or a limited-edition vintage Tim Horton replica collectable hockey stick
Is there any way you could please circulate this message to your Timbits contacts and through your association’s social media and website channels? Please see the attached creative image and social post copy below.
Social Post Body Messaging 
Check out these brand new mini replica hockey sticks @TimHortons! You can collect all 6! Plus, if you find a golden stick, you can win a game used Crosby stick!
Another exciting initiative to help increase the engagement of our “watch NHL games from home” experience is the Tims NHL Hockey Challenge game in our app.
1.       Download the Tim Hortons App
2.       Pick NHL players to score a goal in today’s games
3.       Win great prizes if your players score
Thank you for your support!